Who are we?
Akari Athleisure was founded by Emi, a fond trail runner, and Jas, a devoted yogi and yoga instructor. We started the brand with a dream: to incorporate the Japanese design philosophies of zen and minimalism which endear us so much into the world of everyday women's activewear.
All our products are designed based on three principles:
- Zen: less is more. Instead of pursuing fancy and flashy designs, we unleash the aesthetic potential of women's activewear by going back to simplicity (Kanketsu) - hence our minimalistic designs. We hope that our products can bring a quiet sense of calm into strenuous everyday lives.
- Craftsmanship: we see ourselves as artisans who are faithful to the creation of the best and most comfortable sports wear for women.
- Quality: we never compromise on quality - we never give in until we reach 100%. Customer satisfaction to our product and the entire experience with us is our top priority.
Akari means light in the Japanese language. To us, sports have been the light to our life - it has taught us many good life lessons, that everything can be achieved as long as we persist. This has given us the inspiration and courage to start our brand, to bring the Japanese culture and design philosophy into the world of women's athleisure and activewear.